As Health systems continue to grow and consolidate, the selling environment in which we work also continues to become more centralized and complex. More than ever before, it remains imperative we have an effective and vibrant local presence across the country to serve our end-users and distribution partners. But on its own, that is not enough anymore. It is also increasingly necessary that we engage our customers across multiple geographies and at higher levels in the organizations to ensure our programs are most effective for our customers.
The MTMC Strategic Account team gives us a cost-effective way to effectively engage with larger systems in a manner that has not been available for smaller and midsize companies. Their professional and deliberate focus on long-term programs and larger transactions dramatically improves the design and implementation of significant and system-wide equipment selection programs to best suit the needs of everyone involved. Quite simply, there is no way we could be as effective as we are in the field without access to the MTMC Strategic Account team.
"MTMC has been representing Enthermics Medical Systems for nearly 10 years and the partnership has played a crucial role in our sales growth. Last year we made the decision to invest in the MTMC SAM program. It became apparent to me early on that this was one of the best decisions we have made. It has truly lived up to the name. We have become more Strategic in every facet of our business. The pandemic has pressure tested most areas of our business and I can confidently say that the SAM program has help us stand up to those tests. We are engaging our customers and our MTMC field sales reps in a way that we would not have been able to without our enhanced partnership. The SAM program is the perfect answer to the new normal. Access and pricing pressure will continue to be a challenge. The Strategic Account Managers and the manufacturing partners within the program will open doors and close deals that would not be possible as a mid-sized medical equipment manufacturer. If you are looking to strengthen your “go to market” strategy, increase the size of your average sale, shorten the sales cycle and move away from transactional selling, I would highly recommend this program.""
The MTMC Strategic Accounts Program has been a key factor in growing our business. The SA Managers are adept at navigating an ever changing healthcare market. This team works to understand each IDN and develops partnerships that deliver the greatest value to end users and manufacturers.